HOLLY WEST KAPSALIS

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    • School Projects
    • Professional Work
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  • Home
  • Resumé
  • Examples of Work
    • School Projects
    • Professional Work
  • Blog
  • Contact

School Projects

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I  am grateful for my undergraduate and graduate studies at Loyola and West Virginia University. 
 
At Loyola, I received a Jesuit education that included a strong foundational core in addition to my major. From East Asian History to Introduction to Islam to the History of Cinema, Loyola provided me with a well-rounded skill set to bring to the workplace. 

My graduate program challenged me to think holistically about the field of communications. The digital era is here to stay (At least, for a while). ​
Hands-on projects included: 
  • Wrote an analysis of my social media usage and how it fits with contemporary media theories
  • Full (30+ page each) marketing plans for Home Depot, Wyndham Hotels & Resorts, Carnival Cruise Line, Kraft Foods 
  • Wrote extensive internal communication and crisis communications plans 
  • Conducted a study on online dating compared to real-life assertiveness
  • Built a website through a bare-bones Wordpress template, effectively using and editing plug-ins and widgets
  • Wrote journalistic pieces for Loyola's website
  • Directed, produced, and edited a short audio piece using Audacity
  • Directed, produced, and edited short video pieces at the undergraduate and graduate level 
  • Wrote a comprehensive 12-month marketing plan presented directly to hospitality client 

Selections of my favorite projects can be found below:

​INTERNAL COMMUNICATIONS PLAN

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Capstone
​Project

Journalistic Piece: "Open Letter" Issues, Spring 2014

Open Letter Concerns Journalistic Writing Sample

Audio Project: A Chicagoan's Second Chance at Life, Spring 2014


​Holly's Blog Project: A blog about healthy dining for young women in the city of Chicago. Healthy living has always been a huge component of my lifestyle, so this blog became an instant favorite project of mine.

Journalistic Profile: A published profile I wrote about a native Chicagoan's quest to blend Polish and
​African-American cultures.

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